A few weeks ago, we were privileged to be invited to a Disney media event at Animal Kingdom. The ‘Protect The Pride’ event featured new Lion King themed food, treats and drinks as well as merchandise. But the overall theme and purpose of this campaign, rolled out for the premiere of Disney’s Lion King live action remake highlighted an even bigger and more important cause.
World Lion Day is this Saturday, August 10th and Disney is doing its part to address the crisis of lions and other wildlife in Africa by supporting the Wildlife Conservation Fund (WCF) and Lion Recovery Fund (LRF) and it’s vision to double the number of lions in the wild by 2050. During the ‘Protect The Pride’ week, for each guest that rode Kilimanjaro Safari Disney donated $2 to the Wildlife Conservation Fund (WCF) along with direct donations to the fund by guests. We are truly blessed to be able to come to a place like Animal Kingdom and see these magnificent creatures, safe and cared for. But keeping the lion safe in the wild is a much more daunting task.
Since 1995, the Disney Conservation Fund has directed more than $75 million to save wildlife and protect the planet. And now, Disney has already donated more than $2 million to WCN’s LRF and its partners, and will make additional grants as well as invite fans to participate and help increase the donation—for a total contribution of up to $3 million.
How is this helping to save lions? The LRF supports a variety of partner organizations working in Africa with a three-pronged approach to lion recovery: investing in conservation projects on the ground, developing campaigns that support the protection and revitalization of Africa’s lion population, and expanding collaborations among organizations. The LRF directs 100 percent of all contributions to projects that recover lions, with zero administrative fees or overhead.
As we celebrate World Lion Day this Saturday, August 10, enjoy this video featuring some of the many inspiring and incredible conservationists supported through the Lion Recovery Fund as they share the challenges facing lions and actions they are taking to save them. These individuals were among more than 80 of the world’s leading lion conservation experts who assembled at Walt Disney World Resort earlier this year during the Lion Footprint Forum. Disney was proud to be able to host this event with WCN – it was the first meeting of its kind in 20 years —bringing together lion conservationists and philanthropists to collaborate on the challenges and opportunities to recover lions.
If these conservationists leave you inspired to help “Protect the Pride,” there’s still time to join the effort:
- Purchase a special edition Simba and Nala plush from Disney Stores* across the globe, or during your visit to Disney’s Animal Kingdom
- Pick up a copy of The Art and Making of The Lion King to learn about Disney Publishing Worldwide’s contribution and Disney’s commitment to conservation
- Learn more about the Wildlife Conservation Network’s Lion Recovery Fund
Visit Disney.com/LionKingProtectThePride, learn more and follow the social conversation for updates about #TheLionKing #ProtectThePride.
Want to see our day at Animal Kingdom during ‘Protect the Pride’ media event? Click on the video below and join the fun and how we helped with the cause.